Glossier's Perfecting Skin Tint Now Comes in 12 Shades
There's a lot to love about Glossier, from the brand's glossy, millennial pink-drenched Instagram feed to its minimalist beauty products that leave your skin feeling (and looking) like skin. But while the brand has the formula for dewy skin down pat, not all complexions were represented in the brand's cult-favorite products, especially the Perfecting Skin Tint. That all changed earlier this week when Glossier announced it would be updating its initial five Perfecting Skin Tint shades to 12.
Glossier started out with just five shades—light, medium, dark, deep, and rich—and five matching Stretch Concealer shades. But in a post-Fenty Beauty world where consumers expect brands to cater to all skin shades, Glossier went back to the drawing board because "we knew that there were gaps that needed to be filled," as Kym Davis, head of product development told Marie Claire.
"Perfecting Skin Tint and Stretch Concealer—makeup optimized for glowy, dewy skin—now available in 12 adaptable shades," the brand announced on Instagram. Glossier posted a series of nine photos that showcase the different shades of the Perfecting Skin Tint and designed a guide to help customers find their perfect shade. What's more, Glossier labeled the shades from darkest to lightest, starting with G1 (darkest) to G12 (lightest), an important strategy Beauty Bakerie notably did for its Cake Mix Foundation last year.
This article was originally published by Elle.