J.Crew Is Partnering with Habitat For Humanity To Recycle Denim For a Cause
A Team For A Great Cause
As a fresh resolution for 2019, you’ve probably been wanting to officially clean out your closet and get rid of anything you don’t wear anymore. Thanks to J.Crew and Habitat For Humanity, the partnership can help finally declutter and get rewarded for doing so. All you have to do is bring your unwanted jeans to a J.Crew or Madewell store to turn in your jeans and you’ll be rewarded $20 off a pair of jeans from either company.
The brand just announced a partnership with Habitat for Humanity, the nonprofit organization that helps build affordable housing for low-income families, as the official partner for J Crew's denim recycling program. Launched in 2014, as J. Crew partnered with Cotton Inc.'s Blue Jeans Go Green program to recycle used denim into housing insulation, both companies are bringing Habitat for Humanity in on the action. "The partnership, which aims to address the full life cycle of product and speaks to the brand’s deep investment in environmental impact, diverts post-consumer denim from landfills and converting it into a material that helps build communities," the brand explained in a press release.
Maybe you can use that $20 discount to purchase the new Eco Jeans Collection (made with "water-saving cotton-dyeing technology and a manufacturing process fueled by renewable energy") perhaps? Shop below now!
Watch the video below to learn more about the green initiative from J.Crew and Habitat For Humanity