Gucci's New Campaign Celebrates The Year of The Pig

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#FashionForAll… Including Piggies


In honor of the approaching February 5th Lunar New Year, which will kick off the year of the pig, the label has released a very special capsule collection to celebrate. Featuring everything from knitwear and silk pajama sets covered in vintage-inspired cartoon piglets to accessories donning original imagery from Walt Disney’s 1933 short film, Three Little Pigs, and more, the 35-piece collection boasts exciting patterns and bold colors, typical for Gucci Fashion.

Gucci released its Cruise 2019 campaign that featured Harry Styles holding a baby piglet this past September. The Italian Fashion House did not disappoint as the campaign shoot is quick to be humorous as well as high-fashion.

This new collection was announced via the greatest fashion campaign of all time. In a new Frank Lebon-lensed shoot, the pieces are being showcased by models and a group of micro pigs living a day in the life of a typical swanky Upper East Sider: riding in cabs, kicking it in Central Park, and meeting friends for afternoon tea. So adorable! If only Ariana Grande’s pet piggy, Piggy Smallz was a featured model in the campaign.

The capsule is available beginning today at Feast your eyes on the campaign in full, below.